Originally Posted by 1 Lucky Texan

There is a good chance it's strictly a marketing deal. back in the early/mid '70s almost every model of japanese made 35mm camera sold had some combination of the 3 letters S-E-X used in it. Sometimes to LOOK like the word sex from a distance or to SOUND like it vaguely. And the Japanese are/were very aware of different marketing strategies in the US than in japan. I used to own a Datsun SRL311 - the direct ancestor to the 240Z - called Fairlady in japan and most of the rest of the world - just not 'macho' enough for the US. Going the other way, Victor Kiam ("I liked it so much I bought the company!") couldn't give razors away in japan til he switched the package color to mostly metallic gold. Walk down the soap aisle in a store here and you see red.orange yellow maybe lime green. Gold sells in Asia. I don't know if WRX was a simple suggestion by one guy or the result of a dozen 'focus groups' conducted by a high paid ad agaency - but it's quite likely to NOT stand for anything all that significant. George Eastman kinda liked the letter K and wanted a name for his company that would likely be easy to pronounce in most languages - that's where KODAK came from.

Originally Posted by Scott@S-Squared

World Rally XTREEM !!!!

Originally Posted by My_Red_Suby

Whatever he said.