University of California introduces a modern logo - San Jose Mercury News


cuz holy **** that thing is FUGLY!

 

It's not replacing the seal, thankfully, and I didn't even go to a UC (Go Hornets!).

 

Looks like a swirl of **** circling the bottom of a bowl full of those blue tabs.

 

i like how the article says that they had a design team create that logo. if that's the best they could come up with, i'd hate to see their other mock ups

 

My money's on the fact the "Design Team" was either their alumni or undergrads based on the craptasticity of it.

 

yeah they said it was an in house design team, so that is most likely the case. but still, i feel like i could design something better than that...lol

 

Design team of 2nd graders learning how to use microsoft paint for the first time ever

 

i think they were looking for new ways to use the logo (video) and made that simple ugly thing. redic marketing tactic for a non-profit university system. i can understand for-profit schools... but come on, why package UC's as something to sell...when people already want to go to them? they should of spent the money on something that will better the educational experience at the schools.

 

Better yet, use the money to send those people to Santa Clara University or Stanford instead and teach them some marketing prowess.

 

Sadly, the UC's are slowly being privatized. They are getting closer and closer to being corporations at this rate education is going down the drain. OH GOD THAT EXPLAINS THE NEW LOGO!

 

^That. Shopped the bookstore lately? MFG it got expensive my last semester. So glad to have scholarship+grant $ to cover stuff, even then I was still in the red.