DirecTV carriage dispute
On August 18, 2009, DirecTV informed its customers that it may drop the channel after August 31 if a new carriage agreement isn't made with Comcast. [24] Robert Mercer, director of public relations for DirecTV, said: "Versus' overall ratings are poor and have not increased nearly enough to justify what we're paying them, let alone the significant increase they're asking for. He added "It is a significant rate hike and the deal is discriminatory because Versus is not offering the same package options as other distributors." Versus responded in a statement released August 20 that said it has added "many marquee properties" and has become "the fastest-growing sports cable network in the country." [25] The price cable systems pay is reportedly 18 cents per subscriber. [26] The rate Versus is asking of DirecTV is unknown. DirecTV dropped the channel at midnight on September 1, replacing it with the message "Versus is no longer available on this channel. Comcast, which owns Versus, has forced us to take down the channel because we will not submit to their unfair and outrageous demands. For more information go to www.directv.com/versus." DirecTV said it already pays Versus more than any other independent distributor and that the 20% hike it is seeking "for what is basically a paid programming and infomercial channel with occasional sporting events of interest is simply piggish. Comcast has set a market with arms length negotiations with these other distributors and DirecTV expects equal treatment. But we want them to understand that we must hold the line on programming costs and protect them from unwarranted price increases, especially in this challenging economy."
Versus responded by saying "On behalf of millions of passionate sports fans, we are disappointed that DirecTV has chosen to remove Versus from its service and deny their subscribers access to our all-encompassing coverage of the sports they love. Since our last deal with DirecTV, Versus has added many marquee properties and has become one of the fastest-growing sports cable networks in the country. Versus offered DirecTV a fair and reasonable offer to carry the network at the market price. We hope DirecTV will make the right decision for their customers and put Versus back on the air."[27] The next day they said the dispute is about placement, not prices. "DirecTV wanted to take Versus away from 6 million subscribers who were receiving it for no additional cost. That was simply not acceptable for us. We hope to resolve things amicably, but that's a non-starter." Those increases aren't true," said Davis. "We're simply asking them to pay what the other providers are paying." He added "If the quote-unquote 'leader in sports' considers the Stanley Cup playoffs and Lance Armstrong's comeback as paid programming and infomercials, then I think the average fan knows they're not the real 'leader in sports.' That's an insult to all the fans of those sports." Versus reportedly charges 27 to 29 cents per subscriber. [28]
Versus launched a national newspaper ad on September 4 saying "Worthless: That's what DirecTV thinks of the sports you love". It then urges DirecTV customers to switch providers. [29]
DirecTV has set up a special email address for customers to voice their opinions on the matter at versus@directv.com.