Introducing the new 17 blade razor

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Old Sep 14, 2005 | 10:30 PM
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Introducing the new 17 blade razor

Ah yes, I certainly need more blades near my face.

http://money.cnn.com/2005/09/14/news...ette/index.htm

NEW YORK (CNN/Money) - Gillette has escalated the razor wars yet again, unveiling a new line of razors on Wednesday with five blades and a lubricating strip on both the front and back.

The razor, known as the Fusion, has blades spaced 30 percent closer than Gillette's current MACH3Turbo system. It also has a single blade on the back of the cartridge for shaving sideburns or trimming under the nose.

The move renews an ongoing blade battle with Schick, the shaving unit of Energerizer (Research), which launched a four-blade razor, the Quattro, last year. The move ate into Gillette sales and sparked a legal battle between the two companies.

Schick is adding a battery-powered Quattro to its lineup this month, while Gillette's Fusion -- in both manual and battery-powered models -- won't hit North American stores until early next year.

"The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned," Chairman, President and Chief Executive James Kilts, told Reuters.

Razors accounted for nearly half of the company's $2.8 billion net sales in its most recent quarter, according to filings with the Securities and Exchange Commission. The razor and blade industry has annual sales of $2.4 billion in the U.S. and $10 billion globally, according to Gillette.

The Fusion will also be available in a power version and features a micro-chip that regulates the voltage and blade action. Other high-tech features include a low battery indicator light and a safety switch that shuts the razor down after eight minutes of continuous operation.

The manual version will be available in North America in the first quarter of 2006 and has a retail price of $9.99 with two cartridges.

The power model hits stores at the same time and comes with a one cartridge and a AAA battery for $11.99.

Gillette (Research) is in the process of being acquired by Procter & Gamble (Research), a $57 billion dollar deal announced in January 2005.
Old Sep 14, 2005 | 10:40 PM
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Nothing compared to the Spishak Mach 20.
Old Sep 14, 2005 | 11:09 PM
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I switched FROM a Mach 3 to bags of disposable Raley's brand shavers after doing the math. I was paying something like $120-$200 a year for F***ING BLADES! Now a bag of cheapy throwaways lasts 3 months at $5 a bag. One sharp blade works better than 3 rusty ones you keep using because they are too expensive to replace.
Old Sep 15, 2005 | 02:25 AM
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I went back from the Mach 3 Turbo blades, to the regular Mach 3 blades. I found out that they last longer, and are cheaper
Old Sep 15, 2005 | 02:44 AM
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I wish I could still find the Sensor Excel blades I've been using since my sophomore year in high school, when Gillette sent me a free Sensor Excel handle and 5 blades on my birthday. But last time I went to buy blades and couldn't find them, only the more expensive ones, so I bought a Schick razor out of spite.
Old Sep 15, 2005 | 10:39 AM
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i use an electric...too lazy to do the whole lather up, shave, rinse bit.
Old Sep 15, 2005 | 10:58 AM
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Originally Posted by BAN SUVS
I wish I could still find the Sensor Excel blades I've been using since my sophomore year in high school, when Gillette sent me a free Sensor Excel handle and 5 blades on my birthday. But last time I went to buy blades and couldn't find them, only the more expensive ones, so I bought a Schick razor out of spite.
costco still sells them 20 bucks for 30 blades iirc
Old Sep 15, 2005 | 11:58 AM
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http://www.theartofshaving.com/taos/home.php

I happened on the store in the Mandaly Bay last weekend. They actually offer shaving services in a big barber chair. I guess it's like a facial is for women.
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