GM may axe the Saab marque
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GM may axe the Saab marque
DETROIT - A General Motors review of its Saab subsidiary could lead to the upmarket car brand being axed, if the heavy investment required to revive it is deemed unjustified.
GM added two new models to the Saab line-up last year in what executives said was a "quick and dirty fix" to improve sales. But Rick Wagoner, GM chairman and chief executive, admitted on Sunday that the new 9-2X small Saab, based on a car from Subaru, GM's Japanese affiliate, had not met sales targets after a botched US launch.
http://www.msnbc.msn.com/id/6811980/
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Being a former Saab mechanic & "proud" owner of an '86 900 turbo, the GM was the best thing to happen to Saab.
Remember, the ur-900 body style remained pretty much unchanged from 1978 to 1994.
This was due to the old owners inability to invest any $$ into the marque.
If Saab ceases to be, oh well, GM has tried.
Remember, the ur-900 body style remained pretty much unchanged from 1978 to 1994.
This was due to the old owners inability to invest any $$ into the marque.
If Saab ceases to be, oh well, GM has tried.
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