Subaru shifts focus of US rally program (aka, no Subaru factory team in ProRally)

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Old Jan 15, 2004 | 12:13 PM
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Subaru shifts focus of US rally program (aka, no Subaru factory team in ProRally)

http://www.specialstage.com/forum/cg...mID2/2131.html

SUBARU SHIFTS FOCUS OF 2004 US MOTOR SPORTS PROGRAM

CHERRY HILL, N.J., Jan. 14, 2004 -- Subaru of America, Inc., the only car company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line, today announced it will shift the focus of its motor sports program in the United States for 2004. Subaru will withdraw its factory team from competition this year in the SCCA ProRally Championship Series, and focus support on the efforts of Subaru privateers through increased contingency funds and on-site parts support under the new Subaru Rally Support Program. The company will also contribute to the SCCA Partnership Bonus Program this year.

"We came to this decision based primarily on the lack of manufacturer competition within the Open Class category for 2004," said Tim Bennett, director of marketing programs, Subaru of America, Inc. "Subaru will remain the largest official contingency sponsor of the 2004 SCCA ProRally Championship and contribute to the SCCA Partnership Bonus Program, exhibiting our commitment to facilitating the growth of rallying in the US."

Under the new Subaru Rally Support Program, the company will maintain the highest total contingency payout through the Subaru Championship Cup program and offer contingency funds to Subaru entrants in the Production GT Class and at selected ClubRally events. Subaru will provide a Subaru Rally Parts Support Truck on-site at most ProRally events to offer competitors access to Genuine Subaru Parts.

The SCCA Partnership Bonus Program offers event organizers financial and operational assistance for continued development of their individual events. This initiative is designed to improve such things as operational consistency throughout the championship, marketing and public relations efforts. For more information visit www.scca.com.

In addition, Subaru will continue to be the primary broadcast sponsor of the World Rally Championship programming on Speed Channel for 2004.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru is the only car company that offers symmetrical all-wheel drive as standard equipment on every vehicle in its product line. For additional information please visit www.media.subaru.com.
This is quite depressing in some sense. I will miss seeing the Factory Subaru cars at this years RIM, but hopefully this will mean that privateers get some sort of boost out of this.
Old Jan 18, 2004 | 10:05 AM
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What's going to happen to their factory drivers? They should be able to find sponsors I guess.
Old Jan 18, 2004 | 01:39 PM
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hmm, no factory Subaru drivers, and no factory Mitsubishi drivers in the SCCA pro rally series this year... THAT SUCKS.

it looks like SCCA pro rally is on deaths door. you can't run a series like that without factory participation and actually have an open class.
Old Jan 18, 2004 | 04:23 PM
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ProRally can just go back to its roots of Group N, PG, PGT and stuff like that. They don't really need factory teams, per se.

*If* the sport wants to get bigger in the US, though, SCCA needs to bring factory support back into ProRally.

Also, I think the spectator experience will be a bit toned down this year, and that is fine. I will miss the free schwag this year, but I won't miss the extra spectators this year.
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