Marketing & Engineering - hand in hand...WOW....
> >
> > >
> > > This is really cool. Read the story first, and
> > > then look at the site:
> > > http://www.daboyz.org/honda/
> > >
> > >
> > > This is the New Honda Commercial in the U.K. Go
> > > to this website and watch
> > > this commercial....you won't believe it! There
> > > are no computer graphics or
> > > digital tricks in the film. Everything you see
> > > really happened in real time
> > > exactly as you see it. The film took 606 takes.
> > > On the first 605 takes,
> > > something, usually very minor, didn't work. They
> > > would then have to set the
> > > whole thing up again. The crew spent weeks
> > > shooting night and day.
> > >
> > >
> > > The film cost six million dollars and took three
> > > months to complete,
> > > including a full engineering the sequence. In
> > > addition, it's two minutes
> > > long so every time Honda airs the film on British
> > > television, they're
> > > shelling out enough dough to keep any one of us
> > > in clover for a lifetime.
> > > However, it is fast becoming the most down loaded
> > > advertisement in
> > > Internet history. Honda executives figure the ad
> > > will soon pay for itself
> > > simply in "free" viewings (Honda isn't paying a
> > > dime to have you watch this
> > > commercial!).
> > >
> > >
> > > When the ad was pitched to senior executives,
> > > they signed off on it
> > > immediately without any hesitation-including the
> > > costs. There are six and
> > > only six handmade Accords in the world. To the
> > > horror of Honda engineers, the filmmakers
> > > disassembled two of them to make the film.
> > > Everything you see in the film (aside from the
> > > walls, floor, ramp, and complete Honda Accord)
> > > are parts from those two cars. When the ad was
> > > shown to Honda executives, they liked it and
> > > commented on how amazing computer graphics have
> > > gotten. They fell off their chairs when they
> > > found out it was for real. Oh! And about those
> > > funky windshield wipers. On the new Accords, The
> > > windshield wipers have
> > > water sensors and are designed to start doing
> > > their thing automatically as
> > > soon as they become wet. It looks a bit weird in
> > > the commercial.
> > >
> > >
> > > Just one-second of computer generation is used to
> > > link the two halves when
> > > an exhaust pipe rolls across the floor. At one
> > > point, three tires roll
> > > uphill because inside they have been weighted
> > > with bolts and screws.

 

i copied and pasted this from an email. This might me WTLW, but for those who havent seen it it is pretty fly

 

Amazing!

 

saw it a while ago, but just learned recently that it was not CGI... friggin' nuts!

 

No it's not WTLW it is WTLY but it is still cool......

 

seen it posted tons of times, good commercial thgh

 

Thats the TSX here in America no? It looks really good as a wagon.