Dope Renault ad.
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Dope Renault ad.
Stolen from Wired:
http://www.youtube.com/watch?v=MgTJJ21VgHY
and the making of: http://www.youtube.com/watch?v=0Q1TmWdWTow
Truly one of the best car commercials in recent years, this ad for the French automaker Renault demonstrates the company's commitment to crashworthiness better than any number of gold stars ever could. Shot in South Africa, the ad is directed by Silvio Helbig and features ten brilliantly choreographed Renaults — and a stunning amount of vehicular carnage. The music, by the way, is Offenbach's "Ballet de Flocons de Neige" (Ballet of the Snowflakes), and comes courtesy of the Czech National Symphony Orchestra in Prague. C'est magnifique!
and the making of: http://www.youtube.com/watch?v=0Q1TmWdWTow
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That was so classic! Great commercial... I spent 20+ years driving for commercials/ads. you know 'closed circuit ~ professional driver'. I looked at the yet again 'sand ballet' on the dry lake (can't even count how many of those I drove in) with the 1st mirror to mirror contact (all too common) I thought WTF?
Very well done for a crash rating commercial. Clever AND smart!
Very well done for a crash rating commercial. Clever AND smart!
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hossamk
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Aug 2, 2006 11:23 PM



