Subaru is ‘Most Trusted Brand,’ says Kelly Blue Book
Automaker earns Brand Image Award for fourth year in a row.
Kelley Blue Book, the leading vehicle valuation source, has announced that Subaru of America has once again been recognized for outstanding achievement by an automotive brand in the 2018 Brand Image Awards. This marks the fourth consecutive win for Subaru in the highly regarded “Most Trusted Brand” category.
“We are extremely proud to accept this award for the fourth year in a row,” says Thomas J. Doll, chief executive officer of Subaru of America. “At Subaru, trust is an integral part of our business and we feel a personal responsibility to deliver safe, capable, reliable, and long-lasting vehicles. It is an honor to receive this recognition from Kelley Blue Book as a testament to our commitment to our customers.”
Suburu won “Brand Image Awards” specifically for the 2018 BRZ, Legacy, Outback, and Forester. Others included the 2018 Impreza and WRX, which won “Best Resale Value,” and finally, the 2018 Crosstrek won the “5-Year Cost to Own” award.
The KBB Brand Image Awards celebrate automakers’ achievements in creating and maintaining attention-grabbing brand attributes that attract new-vehicle buyers. The winners are chosen based on new car buyer perception data.