We Like It, We Really Like It: Outback Sales Exceed 2 Million in U.S.
Step aside, Wrangler and Raptor, there’s a tougher badass on the block, and this one is accomplishing milestones.
Subaru of America has sold its two-millionth iconic Outback in America. The company has announced that its consistent annual sales growth allowed it to achieve the milestone in a third of the time that it took to reach the first millionth sale set in June 2011. The new owner of the two-millionth Outback was celebrated after taking delivery at a Subaru retail facility in California.
“Subaru has achieved 10 consecutive years of sales growth in the United States with Outback as a key driver of that success,” says Thomas J. Doll, chief executive officer, Subaru of America. “Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability, and dependability.”
The Outback, or as Subaru so rightly calls it, the “World’s First Sport Utility Wagon,” is the automaker’s flagship model. What started as a variant of the 1995 Legacy wagon became its own model line and a cultural icon synonymous with outdoor adventure. The first-generation Outback is immediately recognizable by its two-tone paint, large fog-lights and a raised roof. Equipped with a 2.5-liter BOXER engine, symmetrical all-wheel drive and 7.5 inches of ground clearance, it was capable of taking drivers places where competitors could only dream. In its 24 years of production, Outback has won numerous awards including Motor Trend’s SUV of the Year in 2010.
Despite a growing number of competitors, the Outback continues to be the company’s best-selling model. Currently in its fifth generation, the Outback is renowned for safety, reliability, capability and fuel efficiency. The vehicle continues to be built in Lafayette, Indiana by Subaru of Indiana Automotive, the home of Subaru manufacturing in North America.
The two millionth Outback was sold at Subaru Pacific in Hawthorne, California. Andrew Simpson, the new owner, was greeted by Sean Sullivan, president, and James Miller, sales consultant, of Subaru Pacific as well as Frank Ceccacci and Tim Tagye of Subaru of America. The lucky customer was presented with several gifts and a charitable donation to Grades of Green on his behalf. As part of its Love Promise commitment, the retailer is active in community outreach and environmental stewardship and has been a certified Subaru Eco-Friendly Retailer since 2013. Grades of Green was chosen in recognition of the automaker’s environmentally-focused philanthropic platform, Subaru Loves the Earth, which takes place during the month of April.