The new models include the X-Pro1, X-S1 (shipping this month at an expected $800 suggested retail) and a new F series model in the F750EXR (shipping in March at an expected $350).

The highlight of the offerings is the Fujifilm X-Pro1, which is a highly featured compact system camera. Fuji-filim said it will build on the success of the X100 model, by adding a camera that features a custom-developed 16-megapixel APS-CMOS sensor incorporating a new filter array and the company's proprietary EXR processor technology.

The camera also includes a second-generation hybrid view-finder and takes three prime interchangeable Fuji-non lenses, all with fast apertures.

The lenses include: the 18mm (27mm equivalent) f/2.0, 35mm (53mm equivalent) f/1.4 and 60mm (90mm equivalent) f/2.4.

Meanwhile, having the look and feel of a traditional d-SLR, the X-S1, features a large 2/3-inch 12-megapixel EXR CMOS sensor and a newly-developed, bright all glass and high-definition Fujinon F2.8 wide-angle to F5.6 telephoto lens with an ultra-smooth 26x manual zoom (24-624mm equivalent).

The Fujinon lens includes 17 glass lens elements in 12 groups, and has smooth zoom control.

An intelligent digital zoom is said to effectively double the telephoto capabilities for up to a 52x total zoom effect, and a Super Macro Mode that captures images as close as 1cm.

The EXR processor enables extremely fast auto-focus while minimizing shutter lag. It supports highspeed continuous shooting of approximately 7 fps at full resolution.

The camera's EVF offers 1.4 million dots of resolution and uses two glass lenses and one non-spherical lens to capture realistic lighting, to complement the 3-inch titling LCD that includes a Monitor Sunlight mode for viewing in bright sunlight.

The body design includes a rubberized grain texture coating for superior grip, and a hot-shoe mount to add additional accessories.

It will record video at up to FullHD 1080p resolution.

Meanwhile, the new FinePix F750EXR offers a sleek compact body design with intuitive user controls, a 0.5-inch 16-megapixel EXR-CMOS sensor with strong low-light shooting capability, and a 20x super wide-angle lens (25-500mm equivalent) with an Intelligent Digital Zoom, which effectively doubles the range to 40x.

The F750EXF also features a 3-inch clear, high contrast 460,000-dot LCD with Monitor Sunlight mode, high-speed shooting at up to 8 fps at full resolution (11 fps max speed at medium resolution), and FullHD movie capture at 1080p (30 fps) with stereo sound.