OT: Awesome Honda Commercial
05-25-2004, 03:23 PM
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OT: Awesome Honda Commercial
Marketing & Engineering - hand in hand...WOW....
> >
> > >
> > > This is really cool. Read the story first, and
> > > then look at the site:
> > > http://www.daboyz.org/honda/
> > >
> > >
> > > This is the New Honda Commercial in the U.K. Go
> > > to this website and watch
> > > this commercial....you won't believe it! There
> > > are no computer graphics or
> > > digital tricks in the film. Everything you see
> > > really happened in real time
> > > exactly as you see it. The film took 606 takes.
> > > On the first 605 takes,
> > > something, usually very minor, didn't work. They
> > > would then have to set the
> > > whole thing up again. The crew spent weeks
> > > shooting night and day.
> > >
> > >
> > > The film cost six million dollars and took three
> > > months to complete,
> > > including a full engineering the sequence. In
> > > addition, it's two minutes
> > > long so every time Honda airs the film on British
> > > television, they're
> > > shelling out enough dough to keep any one of us
> > > in clover for a lifetime.
> > > However, it is fast becoming the most down loaded
> > > advertisement in
> > > Internet history. Honda executives figure the ad
> > > will soon pay for itself
> > > simply in "free" viewings (Honda isn't paying a
> > > dime to have you watch this
> > > commercial!).
> > >
> > >
> > > When the ad was pitched to senior executives,
> > > they signed off on it
> > > immediately without any hesitation-including the
> > > costs. There are six and
> > > only six handmade Accords in the world. To the
> > > horror of Honda engineers, the filmmakers
> > > disassembled two of them to make the film.
> > > Everything you see in the film (aside from the
> > > walls, floor, ramp, and complete Honda Accord)
> > > are parts from those two cars. When the ad was
> > > shown to Honda executives, they liked it and
> > > commented on how amazing computer graphics have
> > > gotten. They fell off their chairs when they
> > > found out it was for real. Oh! And about those
> > > funky windshield wipers. On the new Accords, The
> > > windshield wipers have
> > > water sensors and are designed to start doing
> > > their thing automatically as
> > > soon as they become wet. It looks a bit weird in
> > > the commercial.
> > >
> > >
> > > Just one-second of computer generation is used to
> > > link the two halves when
> > > an exhaust pipe rolls across the floor. At one
> > > point, three tires roll
> > > uphill because inside they have been weighted
> > > with bolts and screws.
> >
> > >
> > > This is really cool. Read the story first, and
> > > then look at the site:
> > > http://www.daboyz.org/honda/
> > >
> > >
> > > This is the New Honda Commercial in the U.K. Go
> > > to this website and watch
> > > this commercial....you won't believe it! There
> > > are no computer graphics or
> > > digital tricks in the film. Everything you see
> > > really happened in real time
> > > exactly as you see it. The film took 606 takes.
> > > On the first 605 takes,
> > > something, usually very minor, didn't work. They
> > > would then have to set the
> > > whole thing up again. The crew spent weeks
> > > shooting night and day.
> > >
> > >
> > > The film cost six million dollars and took three
> > > months to complete,
> > > including a full engineering the sequence. In
> > > addition, it's two minutes
> > > long so every time Honda airs the film on British
> > > television, they're
> > > shelling out enough dough to keep any one of us
> > > in clover for a lifetime.
> > > However, it is fast becoming the most down loaded
> > > advertisement in
> > > Internet history. Honda executives figure the ad
> > > will soon pay for itself
> > > simply in "free" viewings (Honda isn't paying a
> > > dime to have you watch this
> > > commercial!).
> > >
> > >
> > > When the ad was pitched to senior executives,
> > > they signed off on it
> > > immediately without any hesitation-including the
> > > costs. There are six and
> > > only six handmade Accords in the world. To the
> > > horror of Honda engineers, the filmmakers
> > > disassembled two of them to make the film.
> > > Everything you see in the film (aside from the
> > > walls, floor, ramp, and complete Honda Accord)
> > > are parts from those two cars. When the ad was
> > > shown to Honda executives, they liked it and
> > > commented on how amazing computer graphics have
> > > gotten. They fell off their chairs when they
> > > found out it was for real. Oh! And about those
> > > funky windshield wipers. On the new Accords, The
> > > windshield wipers have
> > > water sensors and are designed to start doing
> > > their thing automatically as
> > > soon as they become wet. It looks a bit weird in
> > > the commercial.
> > >
> > >
> > > Just one-second of computer generation is used to
> > > link the two halves when
> > > an exhaust pipe rolls across the floor. At one
> > > point, three tires roll
> > > uphill because inside they have been weighted
> > > with bolts and screws.
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